Chinese technology companies, are a recurring information in hundreds of portals of news from around the world and it is that, in a matter of few years, we have witnessed the birth of dozens of companies that have begun to gain a foothold in the local market at an early stage, and that, in other cases, they have managed to leap out of the country of the great wall. In an attempt to set aside this topic very extended that coming from him, consumer electronics is comprised of very poor quality products and copied that large global firms have long manufacturing, are trying to differentiate themselves by features such as a low price or performance, at first glance, very balanced, to get millions of users in other regions.
Among the dozens of cases that can be found to illustrate this situation, today we will focus on Live. A firm not very famous in Europe but, after consolidation in Southeast Asia and have obtained good results in China, their country of origin, has made another leap outward with the aim of achieving the same success that has already garnered in the areas that I have mentioned. Then we told you what are the great strengths that can count through the analysis of two of its phablets star.
The strategy
If there is something common to all the technology of the Asian giant, or at least, of the largest, it is the leap in quality that has allowed that some of the devices manufactured by them, have managed to reach the high-end. A very attractive finish visually, the incorporation of more durable materials and a commitment to provide quality, regardless of the price. They are weapons that use Chinese firms. In the case of Live, the tactic is more focused, the manufacture of terminals with audio and video features very high initially earmarked for a youth audience who use their smartphones for leisure.
Live V1 Max
We started with a device that already carries about one year in the market, but that, to this day, you still get very good results. Among the highlights of this phablet, we find ourselves with a 5.5-inchscreen, a resolution of 1280 × 720 pixels and a processor manufactured by Qualcomm that reaches peaks of 1.4 Ghz. you have a RAM of 2 GB and a storage capacity of 16 which at first glance may seem low but which can be extended up to the 128. Your operating system is OS FunTouch, an interface developed by live and which is based on Android 5.0.
Live V3 Max
Broadly speaking, it can be considered the successor of the V1. This model has had considerable success in Southeast Asia thanks to features such as high-resolution Full HD 1920 × 1080 pixels within 5.5 inch, their cameras back and front of 13 and 8 megapixel respectively and allow the creation of videos and mounts at a semi-professional level. However, the most significant advances regarding the V1 is found in the RAM, which doubles and reaches the 4 GB and storage, this time based on the 32 GB and which can also be extended to the 128. On the other hand, emphasizes its processor, a Qualcomm Snapdragon 652 which reaches maximum speeds of 1.8 Ghz.
Pros and cons
Live has strived to make products able to compete not only against the opponents of their country, but also against other international firms thanks to phablets as those that I have mentioned. However, the firm is facing some fronts that still remain to resolve. First, we highlight their price, which in the case of the Max V3, can exceed 400 euros. A high number if we take into account that other manufacturers offer devices similar to more affordable costs. On the other hand, its area of distribution, since in Spain, the best way of buying their products, and sometimes the only, passes through channels of purchase over the Internet. All these factors make that, despite that live progress gradually and increase its market share, this is approximately 5% of the global total and that focuses especially on China and its neighboring countries.
After learning more about as it seeks to position itself in the sector of the consumer as a reference, not only internal but external electronics, you think that this firm brings together everything you need to achieve your goals, or believe however, that still has to improve some aspects in their devices associated with its cost and its marketing to reach a mass of millions of users in a more effective manner? You have available more information on other devices manufactured by this firm as for example, the XPlay 5, which has already caused a furor in China by having a 6 GB RAM, so you can say to yourselves about what you can offer the company.
The article does what live to revolutionize the market of the phablets? It was published in TabletZona.