The consumer electronics sector also has other fields movements cyclic who can remember much as the economy. In this case, have an example in the evolution of the market of the tablets during the last years. Between 2010 and 2013 approximately, attended to a boom of this format, that is consolidated quickly among millions of homes. In 2014, the sales are moderated and began to show a problem that had State latent in them exercises earlier: the saturation. More recently, in 2015 and 2016, so far we have seen a decrease in the number of traded terminals that have opened a multitude of questions about what can be the trajectory of this platform at least in the short term.
Makes some weeks you show the trend to the low that is had experienced between April and June and that to first view, consolidated a behavior started makes 5 quarters. However, the appearance of new devices along the autumn, the celebration of them latest appointments technological of the year as the IFA and the proximity of it campaign Christmas, seem to be factors that can revive them tablets in them next months. We have a definitive course change or these elements will serve only for a circumstantial improvement?
A cold spring
When did balance of them first months of the year, you commented that during the course of them themselves, is sold approximately 38 million of terminals in all the world, a figure a 12% lower compared with the same period of the year last, when is launched to the market some 44 million. If have that put face to which greater losses recorded in this sense, Samsung and Apple were the more handicapped, while the share of both signatures added approximately the 40% of the total world although with them companies Chinese cutting distance.
The convertible, important, but not crucial
Tablets 2 in 1 have become oxygen balloon that some companies are using to maintain its position in the market, either, to enter it. While this format has experienced an increase of 154% compared to the previous two years, should clarify that this rise has been important since convertibles were practically waste in 2014 and 2015 and departed from a starting point low. However, it is expected that until 2018, this increase is more moderate until you reach a situation where there is parity in the traditional both convertible formats.
Rise or fall?
In consumer electronics, it is also difficult to make predictions. However, consultants and analysts throw their own bets. On the one hand, and as we remember above, IDC said that the downward trend will continue at least for a few more quarters. But others, like Digitimes Research claim that in the last months of summer, will witness a rise of 16% in comparison with the period from April to June, and that will result in some sold 47 million Terminal . This figure has nuances, the more important is that, although the increase is pronounced, yet is far of them results of the same period of 2015.
What is the cause of this improvement?
In the field of technology, everything is linked and events that happen, as well as their impact, are not isolated incidents. In the case of tablets, this reflects, on the one hand, in the launch of new models, from, especially for Chinese companies that are increasing strides their presence in the market such as Lenovo and Huawei. On the other hand, a change in the situation economic that leads to an increase of them terminals sold in regions as Europe Western and United States, but also, in them emerging, according to claim portals specialized as silicone.
The other unknown actors
As the report from Digitimes, more discreet Asian companies will also be responsible for the increase in sales figures and agglutinate about one-third of all conventional tablets that are being marketed from July. If in spring, these companies, in your joint, came to them 14 million of terminals sold, in the months following, is expected that reach them 18. The key is in the manufacture of a few affordable models with features, at first glance, balanced.
While during the summer period we have not attended too many releases in this format, the truth is that the last months of the year is often a shock to the sector for items such as which I discussed at the beginning. After a brief review of the situation of the sector in recent months and some consultants from estimates, do you think that we are actually witnessing a recovery of the market that will have a long career? Do you think that saturation and fragmentation characteristics of this support will still remain constraints in the short term? You have available more similar information as for example, other manufacturers that monopolize almost half of the world production of tablets so you can say yourselves on the direction of the market with the view on the campaigns of purchase that will take place in the HomeStretch of 2016.
The number of tablets sold item will increase by autumn. Recovery? It was published in TabletZona.