Is true that the demand for tablets now suffers a slowdown, while the 2 in 1 begins to emerge. Yet sales of the iPad Pro are still higher than those of any other model, including hybrid type Surface Pro 4. It is not something anecdotal, but recurrent throughout the three trimesters after this 2016. Apple still has a lot to say in the segment despite the doubts about its strategy of recent years and professional product rotation.
Not matter that the rhythm of growth of the Surface and the volume of business that this entails grow to very good rhythm in the last months. By now the tablet of Apple in its new version, iPad Pro, continues leading the lists of tablets more sold of the world with a huge difference on the team of Microsoft. In fact, those of Redmond not are even between the five first manufacturers to level world.
The iPad Pro is still the King
While Apple has lost the huge distance that mediating with others manufacturers makes three or four years, when your tablet had a fee equal or superior to the 50%, after all them crisis in the segment and of them much that have grown them Android, especially if have in has them devices low cost, the iPad Pro has meaning a 19.9% of them sales in the third quarter of the year , while Samsung it has been with a 14.1%. Much more than they are Lenovo and Huawei, with a 5.8 and 5.4 per cent respectively.
Not only this fact is important, but that we must also bear in mind that the Apple tablet is getting higher in satisfaction ratings in the latest J.D. Power surveys. In this case, Microsoft is placed second, while Samsung is the third. Anyway, must have in has that the company South Korean not has presented tablet Android of range high in this 2016 and that may have lowered slightly its assessment.
A reinforcement to maintain its future strategy
Precisely yesterday published a theme in that abordábamos a series of issues on which probably should work Apple to ensure his position of face to them times that will come. While them hybrid with Windows 10 increase your demand and Google excites to the personal with the promise of do converge smartphone, tablet and PC in a platform called Andromeda, Apple seems to go strong in its bet by keep iOS and Mac YOU separate.
What is clear is that Apple has lost much advantage and although it continues to lead the industry, can fall asleep with a strategy continues, they need to fall in with some unexpected twist. A keyboard, only does not seem to be the solution.
Source: pantentlyapple.com
Article the iPad Pro is the tablet more sold in 2016, in all his quarters was published in TabletZona.