Certain is that the demand of tablets suffers now a slowdown, while the 2 in 1 begins to emerge. Yet sales of the iPad Pro are still higher than those of any other model, including hybrid type Surface Pro 4. It is not something anecdotal, but recurrent throughout the three trimesters after this 2016. Apple still has a lot to say in the segment despite the doubts about its strategy of recent years and professional product rotation.
It doesn’t matter that the pace of growth of the Surface and volume of business that entails grows at a very good pace in recent months. By now the tablet of Apple in its new version, iPad Pro, continues leading the lists of tablets more sold of the world with a huge difference on the team of Microsoft. In fact, Redmond are not even among the top five manufacturers worldwide.
The iPad Pro is still the King
While Apple has lost the enormous distance that mediating with other manufacturers makes three or four years, when your tablet had a share equal to or exceeding 50%, after every crisis in the segment and the many who have grown the Android, especially if we take into account low-cost devices, the iPad Pro has meant a 19.9% of sales in the third quarter of the year While Samsung has been with 14.1%. To much more distance are Lenovo and Huawei, with a 5.8 and 5.4 per cent respectively.
Not only this fact is important, but that we must also bear in mind that the Apple tablet is getting higher in satisfaction ratings in the latest J.D. Power surveys. In this case, Microsoft was placed in second place, while Samsung occupies the third. In any case, we must bear in mind that the South Korean company has not presented high-end Android tablet at this 2016 and that can have slightly lowered their valuation.
A reinforcement to keep his strategy to future
Precisely yesterday published a theme in that abordábamos a series of issues on which probably should work Apple to ensure his position of face to them times that will come. While the hybrid with Windows 10 increase your demand and Google are excited staff with the promise to make converge smartphone and tablet PC on a platform called Andromeda, Apple appears to be strong in its bid to keep iOS and Mac OS separated.
What is clear is that the Apple has lost much advantage and although follow leading the sector, not can sleep is with a strategy continuity, but needs to return to fall in with some spin unexpected. A keyboard, only do not seem to be the solution.
Source: pantentlyapple.com
The article he iPad Pro is the tablet more sold in 2016, in all their quarters are published in TabletZona.