As have mentioned in other occasions, the sector of the electronic of consumption not only is characterized by the fight between them different signatures by reach the leadership, but also, by have lights and shadows that is dan in others many areas and that come to demonstrate, a time more, that are in a field very volatile or rather, in a field in which them changes is happen to great speed and in which nothing this written much less, nothing lasts forever. Trends that we saw just a couple of years, have disappeared to make way for others that, late or early, also end up in the background.
The appearance of some circumstances, can be the boost that some companies use to differentiate from everything established previously and readjust to a new context in which time is the only one that just showing if the decisions made are accurate or not. This is the case of the American firm Dell, which recently announced that it would equip Android in its future tablets. Then you have more on what is what has led to their managers to take this measure and how it could impact on the trajectory of the brand at least in the short term.
The decision
The Round Rock have decided to bet exclusively on Windows 10 when it comes to equip their tablets of an operating system. This has two important consequences, on the one hand, is set aside to Android in what appears an attempt to offer a more professional experience for the bulk of consumers of the Texan firm and on the other hand, attempts to shore up the reception of the series of Venue terminals on the market after a lukewarm reception against the thrust of other companies that already incorporate the Microsoft platform.
The cause
The management of Dell justify this measure with the objective of focus is more in its division of convertible. Since the company argue that today, the tablets market is saturated and that the manufacture of Terminal 2 in 1, which, as various consultancies, can be the future of the sector, and of the company itself. On the other hand, ensure that focus is in Windows 10 can be another trick to use for mark distances with Android that, as have mentioned in others sometimes, has in his great fragmentation and in them more than 24,000 models different that run with this system operating, one of their heels of Achilles.
What other impacts do you have?
Those who have some tablet range Venue, will have to face two problems. First, and the most important, is the fact that they will not receive more support to update your Android devices to the latest versions of the platform of Mountain View. On the other hand, shall be removed from the market some peripherals that contributed to improve the experience of using these models as for example, Wise Cloud Connect, a USB allowing the synchronization of different media and running with Android 4.1.
Be a shift gradual?
At other times, when I’ve told what devices will receive Android 6.0, we have nuanced that updates will be progressively leaving a certain margin of time to users. In the case of Dell, will happen something similar. Even though the firm stop working with Android in the short term and already does not provide a version of the software, time, change will continue to facilitating the use of this interface to all those terminals that are with the warranty in effect whether they are companies or individuals.
As you have seen, an increasingly large number of brands has his sights set on the creation of convertible lifejacket to escape as tablets of stalemate in which very few companies are able to improve their results in sales over previous years. After meeting measures to taken Dell to focus on the medium term in the creation of this type of models to ensure its survival during the next few years, do you think that the abandonment of Android for the benefit of Windows, will be a wise decision that will get the Redmond platform, both the own technology to achieve greater acceptance on the market or think, however, that this decision is wrong and that instead of being positive, it will impact negatively on the trajectory of the Round Rock if we consider that the presence of the Microsoft software is minority, and that its market share, also suffers from stagnation? Will the consolidation of the 2 in 1 formats be sufficient industry achieve record years ago figures? Have available more information related on the entry of these platforms in the market and what is expected of them in them next years so can say you same if the decisions that takes each manufacturer are them successful or not.
The Dell article says goodbye to Android in their tablets. Error? It was published in TabletZona.