We already have them just a few days ago, Blackberry, former leader of smartphone for business use during the past decade, was about to take the closure. And today is what has confirmed finally, the company has confirmed that leaves manufacture mobile to focus on software development, think is a much more lucrative business than the manufacture its own hardware. This does not mean that we are not going to see more mobile BlackBerry, but yes that those manufactured by the company itself will be better lives.
In the last information known, Blackberry located to the investors to the presentation of results of the last quarter, that is celebrated today, and of which is hoped what finally has happened.
BlackBerry leaves of manufacture their mobile
The decision of the firm finally has been the of leave of manufacture hardware, and delegate this process in some of its partners. This means that we will continue seeing terminals of the brand, but that they will not be manufactured by them. In this way puts an end to a business, the manufacture and sale of its own mobile, increasingly ruinous for the Canadian firm.
The CEO of Blackberry John Chen said that “our new strategy of mobile solutions is gathering momentum,. including our first agreement software license with a telecommunications company Under this strategy, we are focusing on the development of software.
“The compañía plan to put end to the development of hardware and outsource this process to our partners”. In other words, efforts by the company to reactivate its division of hardware with the adoption of Android as an operating system with mobile as the Blackberry Priv has not worked.
It’s a death foretold, and that few already strange within the industry. BlackBerry is developed in the Decade last in one of the main manufacturers of mobile in all the world, next to Nokia, reaching tens of million of sales. Now these sales are barely 500,000 units in the last quarter, which ended certify the ruinous business of the firm.
So Blackberry joins other legends such as Nokia, which precisely is preparing its return to the market with a formula similar to that now used Blackberry to follow in the hardware market, although not out of their factories. We will see what fruits give these new strategies, and which will be the first Mobile brand that outsource following this announcement.
The article Blackberry leaves manufacture mobile was published in MovilZona.