Apple is to blame, it is confusing to your users

Again, the proprietor is not a claim that us, a voice with more weight makes it not only in industry but in Apple. It’s Ken Segall, who was a consejero of first level of Steve Jobs in the entire strategy of the company at the turn of this and with the launch of theof iPod, iPhone and iPad. It is also that he wrote “Insanely Simple” that stood out as the growth of Apple was the obsession of Jobs with simplicity, something that has been given back with Tim Cook.

Ken Segall was one of the architects of as bright as the “Think Different” campaign and is also where “baptized” the iMac, so, at least, his opinion has a specific weight when he says that the policy of Apple go naming their iPhone with the surname “S” for the second versions of each generation is something “nonsense” and only “helped mislead customers and make much more difficult for those responsible for’s ‘ marketing do their job”. Above all, because always devalues one of the two proposals, the first because you know that the second will come with better performance and, because it will not surprise us your design.

Now there are “iCosas” and “Apple things”

However, this view of Seagall, has dwelt in an article in The Guardian where it indicates that right now, it is not new and already expressed in 2013 in terms similar, indicating that the names of Apple products were “weak” and “shameful”. According to Seagall, right now Apple has sold three different iPhone, four iPads and three Macbooks. And to increase the ceremony of confusion, Apple Watch comes in an infinite number of combinations of sizes and belts. In addition, Seagall criticism that Apple products are now “two classes”, which have the prefix “i” or those who lick is Apple.

Apple has stopped looking for the “beauty of the simple”

According to the expert, that a universe of simplicity was a few years ago has exploded in a complex world, and is mainly due to that, it is not Steve Jobs. His figure, indicates Kegall, is unique, and Tim Cook, to remember is a Manager, has to delegate in the areas of design and marketing in other experts. And when opinions multiply, complicates everything.

And Segall, reflected that mainly in the new machinery of marketing of the company. The iconic campaign of the silhouettes of the iPod was not created because that happens to Steve Jobs, but because it relied on a small group and the agency that had always supported them. In addition, he was involved in the decision making process week.

There were no intermediate positions, or different levels of approval or testing with user groups. After the death of Steve Jobs, Apple has created a huge machinery within the company, where all resources are created. There are teams of people competing among them by creating new campaigns and, in essence, Apple has entered the game of large companies instead of keeping a simple profile in this sense.

But Apple really knows be simpler?

The market and industries evolve. Recursively, now that you’re not Steve Jobs, remember your figure and what he did. However, the problem is that we have to think how it was the setting for five or ten years. We will never know how they would have faced the genius of Cupertino things as leaks in this ultra-conectado world or the tides of opinions on social networks seeing the replies given by mail, as the famous “catch it with your right hand” you imagine a Steve Jobs unleashed on Twitter? -.

Apple is what is and has problems that have, which are not few. The most important we have already mentioned some time ago, that still not removed the shadow of its founder’s over. They are trying to find an identity that allows them to keep where they are, and we come back to repeat it, the courage do need to recognize that they would have to look outside the offices of the company.

What do you think? Has Apple stopped looking for the simplicity of Jobs?

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