You talked before about how Android still has the dominant position in the sector of operating systems while little by little, we find new alternatives created by different companies that are equipped with this software on their devices. On the other hand, also attended the birth of other interfaces that are still very minority and that is not expected to have a greater implantation but that, using the same code that runs the Green robot platform, are still there surviving and demonstrating that there may be a hole for all of them in a field in which fragmentation or rather , diversification, turns out to be a beneficial factor.
However, this scenario which, at first glance, seems to offer some room for manoeuvre to other platforms despite the predominance of Android, also has its downside and is the disappearance of some of the actors by pressure exerted the strongest. This is the case of Windows Phone, which in June barely resisting and that then we offer more data on the evolution that has pursued in recent weeks and through them, we will try to see what can be the future short term of the platform of the Redmond after tell you, a few weeks ago , what was the situation that was going on Windows Mobile 10.
Official data
According to the consulting firm Kantar, Windows Phone has accelerated its fall in the second quarter of 2016 if compared to the same period of last year. During 2015, this operating system market share was approximately 4% United States and almost 10% in Europe. Currently, the figures show a decline in important to 1.3 per cent in their country of origin and only up 5% on the old continent.
Figures for Windows
For Microsoft, this is not all bad and those of Redmond, prefer shelling the data another way and in accordance with the percentage of terminals that occupies every version of the operating system. Justifying that current business strategy is not focused to the development of new smartphones and leaving aside the experience of Lumia series terminals, thrown by the consulting company Adduplex data say that of every 10 devices that run Windows, 8 running version 8.1, 1 used Windows 10 and the rest, 7 as earlier versions.
The case of Spain
If you mentioned before that in Europe, the implementation of Windows, at least in the field of the phablets, goes down and lets the operating system on the verge of disappearance, in our country, this trend is confirmed most heavily. Once again, according to data from Kantar, Android is the undisputed king with more than 93% of market share leaving Microsoft software with a 2.3%, ridiculous if we take into account that we have about 40 million smartphones.
What has happened with Lumia?
A few weeks ago I talked of the possible return of Nokia as a manufacturer of reference Smartphone after a few turbulent years that has failed to lead the sales rankings. Lumia series has been the best example since in the second quarter of this year, a few 4.5 devices against the 10.5 million had only sold approximately that they sold in the same period in 2015. This resulted in a loss of more than 200 million to Microsoft that however, could solve thanks to increasing sales on the series Surface, in particular, of the Pro 4.
Two trends?
In the case of Windows, as we talk about smartphones or tablets, we have a contradictory situation. On the one hand, we are facing a significant number of phablets descent sold that contrast with the increase of most manufacturers and where Android, has a significant role. On the other hand, in the field of bigger size brackets, we have a widespread stagnation, resolved only by some Chinese companies, and Microsoft also have. However, Redmond’s are getting a substantial profit, as mentioned before, derived from the commercialization of the latest models of Surface.
After knowing what the situation is going through an operating system that, in his day, became the King in other media such as computers, do you think that these circumstances will be something temporary and that, in the medium term, and thanks to the emergence of new devices, Windows Phone will get scratch a greater market share, or however, believe that it is doomed to disappear and that just as happens with other platforms? It will end up yielding before the predominance of Android? Will the emergence of new operating systems be the springboard that Microsoft can use to have a more welcome, linked to an improvement of the benefits offered by the latest versions of Windows? You have available more information as for example, the UWP apps that can be one of the distinguishing elements of the Redmond to compete against the rest of software so that you can say yourselves on what their strengths and weaknesses and that assets may have to survive in the market.
The article war of figures that have Windows Phone was published in TabletZona.