A few days ago I had that you firms Chinese low-cost also launched the production of tablets and smartphones, are facing a number of challenges which gain competitiveness and above all, favor users. Among this group of companies pending challenges, you had that the obtaining of better qualities to these impact on the price, was one of the most daunting tasks. However, although the technological Asian are those that have greater weight in the market, because they come from China, or other modern countries in the field of consumer electronics such as Japan or South Korea, it is possible to find a handful of companies originated from the old continent that here have a place among consumers.
Today you will show a series of missions that the companies of the sector originating of Europe must perform not only during the 2017 that is punto de start, but also during them next exercises for convert is in alternative to have in has not only instead of origin, but also, in others markets foreign. Do you think that today marks as BQ or Alcatel, with Chinese participation, have it difficult to overcome some barriers?
1 diversification
As I have mentioned on other occasions, consumers have shown that they are not a homogeneous mass for which any format is unsuitable. With the consolidation of tablets and smartphones, has been of manifest that there are multitude of public with needs or requirements different. Some tactical focused to the creation of models for these groups that include them gamers or them users that manage their terminals in the field labor, could be a good bet of face to the future without leave of side, clear is, the manufacturing of models conventional.
2. the presence in other markets
In second place, not us find with a problem that is responsibility of the signatures, but rather, a problem legal that limits the expansion of them technological European in regions more beyond of the old continent. While the manufacturing of them terminals is produce in Asia in the most of them cases, this not means that the devices can market is there. Previously, I have commented that in many countries there are laws very protectionist that prevent the entry of other competing more beyond of them born in its territory. This, put in disadvantage to the rest of actors of the sector to the create situations of oligopoly in regions concrete.
3. down of price or improves of the quality?
One of the most used by the technological strategies Chinese, is the introduction of models that attempt to combine quality and price. Currently, it is possible to find terminals of European brands that also used the tactic of offering balanced results. However, here can arise a dilemma: are marketed more affordable terminals still to compete against the Asians, or we keep prices thus ensuring that consumers will have stable smartphones and tablets? In this regard, a factor as solvent the existence of technical services and a greater protection of the user, can play in favour.
4 innovation
In consumer electronics, as well as in other fields, the search for new formulas can be rather foolhardy whose results are not always positive. Along 2016 we have spoken of a multitude of trends that have been in the drawer at least for the moment as for example, the modular phablets. However, if them manufacturers play with that diversification and the adaptation to others public that you mentioned some lines more up, could create is new currents of devices in which not is risk too and that, possibly, got results attractive both for investors as for users. Believe that no brand, regardless of their resources economic and its size, wants to bet too in the innovation?
5. would increase or decrease the number of releases?
If compare them terminals posts to the sale by them companies Asian with them of them signatures European, check that the first get put in circulation a greater number of models that them last each year. As you remember makes some days, this not always is positive, since a greater presence not ensures ones good results if the terminals are of bad quality. On the other hand, is evident the saturation that exist in formats as the tablets and in ranges as the half, in which found crowd of actors. Do you think that a good strategy could pass by stepping on the accelerator and get to launch more products per year or believe that once should again prevail the quality that has always accompanied the European technology industry?
As you have seen, there are a series of challenges by companies of the old continent. Will we see an important evolution in the coming years, allowing European companies to compete even more against those that have landed in markets such as the Spanish, French, or German among many others and who come from other areas? You have available more information as for example, the characteristics of one of the latest handsets launched by the Spanish BQ so you can say to yourselves by checking on the ground such as tablets and smartphones Made in Europe while enjoying a Christmas in which in addition of taking a well-deserved rest, can prepare everything that will come for a happy 2017.
The article challenges of the European manufacturers of tablets and smartphones in 2017 was published in TabletZona.