History is again repeating, another maker of mobile phones that came to lead the business market the past decade and to reach figures of business envied in half the world is about to certify his death. Once again behind this decision we have known today lies perhaps the lack of foresight and pride in keeping alive the traits that made them different in the past. But it seems that or the arrival of the Blackberry Priv with Android has saved the company certify its death. Blackberry hardware division could take the close on September 28.
Until very recently, we have seen some terminals that were in the portfolio of Blackberry to expand its range of Android smartphones. Now these projects will be better lives as a result of the end of the Blackberry hardware division.
Now that their future is clear, and that is outside the smarpthones market.
BlackBerry will soon miss the closing
Numbers do not lie, and in the case of Blackberry only can be described as disastrous. That once was the brand of reference in the hardware and Smartphone for business use around the world, today has a virtually non-existent market share. With its dead OS, the jump to Android has not given the expected results.
And the numbers are clear, 65% of the spending on r & d of the company focuses on hardware, while this only returns you to the company an insignificant cuota less than 1% of the market worldwide. Sales of the company in the last quarter reached only 500,000 units, and envelope closure of Blackberry, the CEO of the company hardware division already announced that later this month of September, the final decision would be taken on whether it would close Blackberry hardware division.
On September 27 is the day in which presented the results of the last quarter, and it surely certifying the death of the Blackberry hardware division. In fact the company already offers a 40% discount on the acceosorios of their mobile and appears to be preparing for a closure of this impending division. It seems that this time the purpose of the company is closer than ever, and as mentioned, will be added to the list of other giants like Nokia that failed to adapt to the demands of a constantly changing market.
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The article BlackBerry punto de die, say that soon will close their factories is published in MovilZona.