The prestigious analyst Ming-Chi Kuo of KGI continues with its reports to investors. If this already us progressed that Apple could launch three versions of its iPhone the next year, now goes more beyond to the indicate that two of them versions, that is could correspond with the iPhone 7s and iPhone 7s Plus more economic, would come with a reduction of price. The iPhone 8, the third model, is would place as the reference and device more interest of the catalogue with regard to design and features.
Three years Apple bets on the launch of two versions of their iPhone. A strategy that emerged after the explosion in sales of the so-called phablet. Of this mode, the signature of the Apple responded with its version Plus, characterized by incorporate a screen of 5.5 inch, while it version standard also established the size minimum for the screen in 4.7 inch. In 2017 the new business strategy of the Americans well could focus equally on the characteristics of the screen, only this time the technology OLED would be the protagonist, although there may be more news.
iPhone 7s and iPhone 7s Plus more economic
Thus implies Ming-Chi Kuo, who considered that the three versions of the iPhone that Apple will launch as the next generation of your smartphone will be differentiated not only by the screen, but also by its price. While the iPhone 8 would be the reference, the model most desired, with features such as screen OLED 5.5 inches, the two remaining versions come with 4.7 and 5.5-inch LCD screen, as has been the case to date. These could arrive with prices more low to those of the previous generations, iPhone 6s and iPhone 7.
A new strategy to expand market share
This restructuring of the catalogue of novelties of Apple not only would be endorsed by the differentiation of characteristics. According to the analyst of KGI, Apple could take advantage of the next generation of iPhone to follow a new strategy commercial. That would offer a top model of the range, the most representative in the form of iPhone 8. The two versions that it would accompany would be the cited iPhone 7s and iPhone 7s Plus more economic. This way Apple could take the initiative to open up to other markets where the high price of its devices is the greatest obstacle to increase their level of market. Meanwhile, the iPhone 8 is to be placed as the ship logo, with its respective price to the height.
Indeed, the analyst predictions point to the focus of sales of Apple would focus on the iPhone 8, which snapped around the 50 and 55% of them. In terms of the 7s iPhone and iPhone Plus 7s, place with some statistics of sales around the 30 or 35%.
The article the iPhone 8 would come accompanied of some iPhone 7s and iPhone 7s Plus more economic is published in MovilZona.